Marketing research includes all those research activities aimed at responding to the operational and strategic marketing needs of companies, organizations or bodies.

• Market research 

- Analysis of development needs

- Sectoral analysis (demand-supply and competition)

- Analysis of market attractiveness

- Analysis of internal resources and skills Marketing plan

• Analysis of business model

- Marketing objectives

- Positioning and type of offer

- Definition of offer (product/ service)

- Definition of development strategy and commercial strategy

- Planning of supplementary activities and events

• Promotion and communication

- Corporate identity design

- Communication plan General promotion advertising concept

 - Marketing actions