Focus

Marketing research

What are they and what are they for?

Marketing research includes all those research activities aimed at responding to the operational and strategic marketing needs of companies, organizations or entities.

Challenge

Every successful product is the result of hard work, and this is true for every sector. Intuition alone is not enough to create a product that will be loved and used by consumers. It's also important to research, reflect, plan, differentiate and much more. Describe some of the challenges you faced while designing this product and how you and your team overcame them.

Areas of intervention

  • Brand development and tracking 
Brand analysis is carried out in a monitoring perspective where the brand under study is compared with competing brands. StudioStrategy has developed market research by applying brand monitoring models. 
  • Campaign and communications testing 
Communication analysis through pre and post test advertising. By studying the operational activity, the market and the competitors, the map of communications and sector identities is built to optimize communication strategies. 
  • Product study: concept and product test 
The product is analyzed using techniques such as product testing and Conjoint Analysis, where a comparative approach is applied between the different attributes of the product or service. 
  • Auditing and front-line support 
We operate by supporting companies in front-line activities with the following services. 
  • Performance monitoring and competitive positioning 
  • Demand analysis 
Among the market research we carry out studies aimed at analyzing the demand for products and services-| more... 
  • Market segmentation
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